Grow Your Senior Living Community.
Digital Marketing for Senior Living Communities
Increase occupancy with customized SEO, content, and PPC strategies that fit your business goals.
Together, we will:
- Define your business goals.
- Craft your customized strategy.
- Generate qualified leads.
Partner with a Senior Living Marketing Agency that Delivers Results
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We’re experts in Senior Living.
We’ve helped over 1,500 senior living communities generate enough quality leads to convert prospects into roughly $4.2 million in gross incremental revenue. -
We generate qualified leads.
We focus on what really matters for you and your business, not just vanity metrics that look good on paper, but ones that affect your bottom line. -
We’re industry leaders who deliver.
We’re subject matter experts who know the tools, the trends, and how to put them to work. -
We’re continually adapting to the evolution of AI
We leverage AI to enrich digital strategies and get ahead of your business challenges.
Getting Started is Quick and Easy
Step 1
Schedule a Discovery Call
Book a call with our team to tell us all about your business; your target market, your challenges, and your goals
Step 2
Receive a Custom Strategy
Our strategist will apply our expertise to create a strategy that is tailored to your business, goals, and market.
Step 3
Get More Qualified Leads
We will execute the strategy, giving you insights every step of the way and bringing you qualified leads so you can fill beds.
Our Solutions
Smart Digital Marketing Solutions for the Senior Living Industry
Digital Strike is a senior living–focused digital marketing agency based in St. Louis. We deliver comprehensive strategies that help communities attract new residents, keep “heads in beds,” and strengthen retention. When you’re ready to grow, we partner with you to make it happen.
SEO Services
Boost your website’s visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
Paid Search
Optimize paid ad campaigns on Google and Microsoft (Bing) for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Paid Social
Leverage targeted social media advertising on Facebook, Instagram, LinkedIn, TikTok, and more to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Programmatic Advertising
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Social Media Marketing
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
AI SEO
Our data-backed strategy boosts rankings, leads, and visibility in both Traditional + AI Search so you’re ready for what’s next.
Our Solutions
Smart Digital Marketing Solutions for the Senior Living Industry
Digital Strike is a senior living–focused digital marketing agency based in St. Louis. We deliver comprehensive strategies that help communities attract new residents, keep “heads in beds,” and strengthen retention. When you’re ready to grow, we partner with you to make it happen.
SEO Services
Boost your website’s visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
Paid Social
Leverage targeted social media advertising on Facebook, Instagram, LinkedIn, TikTok, and more to increase engagement, brand awareness, and direct conversions.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
AI SEO
Our data-backed strategy boosts rankings, leads, and visibility in both Traditional + AI Search so you’re ready for what’s next.
SEO Services
Paid Social
Content Marketing
AI SEO
Digital Strike by the Numbers
1,500+
senior living communities served
15+ years
partnering with forward thinking companies
1.1MM+
leads generated for client partners
Senior Living Brands We’ve Helped
What Our Clients are Saying
Worried About Senior Living Lead Generation?
You’re Not Alone.
At Digital Strike, targeted marketing is about activating unique strategies and our robust tech stack to drive “heads-in-beds” for senior living – without relying on third-party lead generation.
Check out this case study to understand how we achieved growth for St. Andrews, a senior living portfolio.
Service
St. Andrew's
Industry
Senior Living
Timeframe
12 Months
Don’t face these challenges alone, connect with us today!
Digital Strike is the Partner when you are ready for M.O.R.E
At Digital Strike, we believe that you deserve M.O.R.E out of an agency partner.
Schedule a call with us if you want M.O.R.E
M
MEANINGFUL STRATEGY
We don’t just make noise; we design digital strategies that are rooted in deep understanding, aligned with real business goals, and built to drive impact. Every move has a purpose.
O
OPTIMIZED FOR WHAT’S NEXT
We build for today, optimize for the future. Grounded in research and driven by data, we uncover patterns, anticipate change, and position you ahead, so you’re always ready for what’s next.
R
RESULTS THAT MATTER
We measure everything, but we focus on what actually moves the needle. No vanity metrics. Just growth that’s visible, valuable, and aligned with your business success.
E
ENGAGED PARTNERS
We’re in it with you. You won’t just get reports, you’ll get insights, strategy sessions, and a team that genuinely cares. We guide and educate so you understand the data and what it means for your goals.
How big is the senior living market?
The senior living market is worth billions of dollars; Yahoo Finance data placed the value at $97.85 billion in 2024, up from $67.8 billion just 10 years prior.
What digital marketing strategies are most effective at reaching the senior population and their families?
The most effective marketing strategies are the ones that position your community as the solution to families’ needs.
Here is what that means.
It means you need a content strategy that creates comforting, thoughtful service pages, blogs, and more. It means you need SEO experts who know how to find out what people are searching for, how they are searching for it, and where you can insert yourself in those industries and verticals. It means you need paid search strategists who know when and where to engage and re-engage with seniors and their loved ones, keeping you top of mind.
All of those strategies take time and expertise to develop and implement. That’s where partnering with a senior living marketing agency can be one of the best investments you make.
Should I focus on SEO or Pay-Per-Click for my digital marketing efforts?
The short answer is you should be focusing on BOTH. PPC and SEO work hand in hand to generate qualified leads. Imagine SEO as a marathon and PPC as a sprint. SEO takes time and investment, but leads to long-term, sustainable growth. Whereas PPC is quick and generates immediate results. A combined strategy using both PPC and SEO is the best choice because you will get both the immediate results from PPC with the sustainable growth from SEO.
How can Digital Strike increase my facility's occupancy rates?
Increasing occupancy requires careful execution of a creative strategy with many moving parts. Those parts include:
- Rigorous keyword research paired with market research to discover industry trends, what people are searching for, and how you can optimize your online presence for search queries and user intent.
- Crafting compelling content for your site, from detailed service pages to informative blog posts to easily downloadable pamphlets. This way, you establish yourself as an industry authority, a resource families making tough decisions can trust.
- Creating targeted ad campaigns that meet older adults and their families at the right place, at the right time, positioning you as the solution to their needs.
- Executing a cohesive social media strategy, complete with consistent brand messaging across all your communities, a varied offering of posts, and more to drive engagement. The right social strategy helps keep your brand top of mind for potential residents as well as gives current residents and their families positive, personalized experiences with your communities.
- Developing a thoughtful local SEO strategy that keeps your community listings consistent, so you always appear among the top choices for families looking for senior care solutions.
- Consistent analysis and re-evaluation of strategies to optimize campaigns and adjust to the ever-changing online space, especially with the advent of AI search tools.
When wedded properly, these strategies can generate leads, more tours, and, ultimately, more move-ins.
How long does it take to see results from a digital marketing campaign?
The truth is it depends on a few factors including how aggressive of a strategy you have, how many digital marketing efforts you have done in the past, and what solutions you are utilizing. A strategy that is utilizing SEO but not PPC will take longer to see results than a strategy that utilizes both. If you are starting with a completely new website, it will take longer to see success than if you are coming with a domain that already has some authority built up. All these factors affect how long it will take to see success.
With that being said, Digital Strike will work with you to set actionable goals, communicate all progress, and hold ourselves accountable to those goals. Digital Strike is committed to being transparent with you, meaning that you will know what is going on with your campaign at all times.
How long of a contract will I have to sign with Digital Strike?
You will never have to sign a contract with Digital Strike. No Contracts. Ever. It’s that simple. We find that the best way to keep clients is by delivering the results they deserve.
What senior living marketing solutions does Digital Strike offer?
We want to be the trusted partner who helps you get new leads for your communities.
Digital Strike – Targeted Marketing’s custom senior living marketing solutions include, but are not limited to, the following:
- Senior living search engine optimization (SEO)
- Senior living PPC management
- Senior living social media marketing
- Assisted living advertising services, including direct mail campaigns
- AI overview optimization, including both generative engine optimization (GEO) and answer engine optimization (AEO)
Request Your Customized Strategy
Ready to get started?
Let’s talk about how we can craft a strategy that fits your business needs and generates qualified leads.
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